Paid social with a point of view.
Social ads introduce the offer to people who were not searching yet. The creative has to earn the stop, and the page has to earn the enquiry.
Meta, Instagram, LinkedIn, and TikTok are options, not a bundle you must buy. We pick the place the buyer already spends time, then test a few clear ideas instead of boosting one post.
The work
- One sentence the ad has to prove.
- A handful of creatives, replaced when the numbers say they are tired.
- A page on the company site when the decision needs more than a form inside the app.
- Events and privacy settings that match the promise on the privacy policy.
Canada and the United States are targeted on purpose. A radius around Vancouver is a choice. A whole country is a different choice. We write down which one the budget is for.
Questions
Do you make the videos and images?
We direct the message and can produce simple creative. A larger shoot is scoped on its own so the ad budget is not quietly eaten by production.
Are lead ads better than a website form?
Lead ads are useful for a short ask. A page the company owns is better when the buyer needs proof. We pick based on the offer.
Can social replace SEO?
They do different jobs. Social can create demand. SEO captures demand that already exists. Most companies that hire us want both, aimed at the same offer.