What is SEO?
SEO is a complex process of altering and creating website content that ranks high on Google, Bing, Yahoo, and other search engines. Foremost, in order for search engines to find and crawl your website, it must be coded. The site must be fast, secure, and mobile friendly as well. Second, you several webpages containing unique, and optimized content. Third, you must build authority by acquiring citations, links, and references from other relevant and authoritative websites.
Should I hire an SEO company?
When you’re looking for local SEO services, an SEO company allows you to focus on other facets of your business while we handle the daily tasks of monitoring your online presence. You need an SEO company, if you don’t have the time or resources to examine pages and pages of analytical data, rankings, and traffic patterns and then have the means to consequently optimize.
Why You Need Mobile Website Optimization
Ask yourself an important question: is your website optimized and prepared to be viewed on mobile? If this is not the case, you will be out of a separate audience that wants to know about your company! With our SEO mobile optimization services, we move your website front and centre of the mobile market. With a responsive and ideal mobile design, a fully mobile optimized website will run perfectly. In addition to having a mobile site, your main website should also include SEO optimization.
Because of the growing popularity of tablets and smartphones, mobile can no longer be disregarded. People generally view most of their information from these devices. Make sure your website is ready for mobile viewing by being responsive and designed while using mobile SEO tactics. Lead Miners, your local SEO company, will help you create a mobile site viewable on any device.
OPTIMIZING AND CREATING LOCAL CITATIONS (LOCAL SEO)
- Locate and audit existing citations across online directories like Yelp, Facebook, and others
- Optimize your company’s Google My Business page with all of your business details
- Optimize your company’s Facebook page as part of SEO tactics
- Determine, manage, and keep a close eye on local citation and backlink opportunities in order to build authority
OPTIMIZING WEBSITE CONTENT AND CODE
- Install advanced Google Analytics and call tracking
- Make your website fast, secure and mobile friendly
- Manage your website’s code and structure so that it’s aligned with best SEO practices
- Edit and optimize your current website pages for optimal visibility and creative content
- Perform conversion rate optimization on all website elements (like contact forms, buttons, navigational links) to maximize the user experience
CREATING NEW WEBSITE CONTENT AND CREATIVES
- Publish targeted, well-written website content that improves your local search rankings and provides the top user experience
- Create optional creative content assets like infographics and videos that are optimized for local SEO and even national SEO
TRACKING AND TWEAKING YOUR SEO CAMPAIGN
- Manage your keyword rankings, organic traffic, calls, and leads
- Monitor the keywords rankings of your competitors
- Track your top-three competitors
- Constantly optimize your campaign for the best performance in the long-run
ENHANCING YOUR BACKLINK PROFILE FOR BETTER RESULTS
Allow Lead Miners, your local SEO company, to fully analyze your Backlink Profile to see where improvements can be made by removing bad backlinks. 90% of the time there will be something that can be done to improve your profile and increase the strength of your site by removing toxic and bad links.
By taking advantage of our backlink profile enhancement services, our very own link removal experts will perform a backlink audit to find any negative or unrelated links that are hindering your website, SEO status, and overall business!
We hope we have answered your “what is SEO” questions, and hopefully you know a bit more about how we can optimize your website to increase business.