LOCAL SEO SERVICES

WHAT IS LOCAL SEO AND WHY DO YOU NEED IT?

Local SEO refers to the practice of using citations from reputable websites and business listings in order to improve your websites ranking in local web searches. To simplify, if you are based in East York, Toronto, a better local ranking will mean that your business features more predominantly in search results centered on East York, than search results centered on somewhere like Mississauga.

 

LOCAL CITATION AND RANKING STRATEGIES

Lead Miners lists your business with any and all local business listings to make sure that your business ranks as highly as possible in relevant local searches. Each listing will then function as a citation which communicates to search engines such as Google where you are physically in the world. Once Google recognises your location, it will then improve your website’s ranking power in search results centered in and around your direct location.

Local SEO citations don’t come in the form of just local business listings. Rather any online mention of your business address or even phone number, will itself work as a relevant citation. This being the case, local SEO categorizes two different forms of citations.

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BOOST YOUR SALES

When it comes to building and maintaining a strong business presence the majority of people understand the importance of SEO. You also need to understand how local SEO can benefit your online and offline exposure if you are a local business which operates out of a specific geographic location.

TYPES OF LOCAL SEO CITATIONS AND RANKING FACTORS

Structured citations are referred to as listings in local business and service directories. Unstructured citations are citations derived from mentions of your company on places like press releases, classified websites, and related blogs.

Though, not every local citation is formed equally. The more contextually relevant mentions of your business will count to your overall local ranking. With this in mind, citations we create are on only high authority and relevant websites. Also, we ensure that your website itself is optimized so that it tells search engines where you are and why you are the greatest choice for potential customers.

GOOGLE MAPS & BUSINESS LISTINGS

Featuring Google Map data on your website is a great way to improve your local SEO ranking.  It is important to claim your own Google business listing because when people are searching for services just like yours, they will immediately be directed to either your website or your business’s own Google business listing.

THE KEY TO BUILDING GREAT CITATIONS

Making each of your online listings and citations as informative as possible is the key to building and maintaining a successful local SEO strategy. That way, when we start helping you rank higher in local search results, we will equip citations with everything from your business opening times and contact information, to direct links back to your main business website.

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